Loughborough University
Leicestershire, UK
LE11 3TU
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13 December 2007 PR 07/156

Tony the Tiger says swimming is “Grrreat!”

Tony the Tiger, from Kellogg’s Frosties, will join around 200 children at Loughborough University pool on Sunday 16 December to launch a revised national programme to help children learn to swim.

The National Plan for Teaching Swimming has been developed by the Amateur Swimming Association (ASA) to provide a template for ‘Learn to swim’ schemes around the country. The Plan takes non-swimmers through a ten stage learning process to achieve competence and confidence in the water. From January 2008, Loughborough University’s ‘Learn to Swim’ scheme will follow this Plan.

All children attending Sunday’s launch, which takes place from 10.30am to noon, will receive a goody bag and have their photo taken with Tony the Tiger. There will also be a fun ‘Floats and Inflatables’ session and a chance to try new activities including mini waterpolo and synchronised swimming.

Staff from the ASA and the University’s pool will be on hand to answer questions about the programme. Loughborough graduates Ros Brett, European Gold medallist, and Sarah Price, former Commonwealth champion and world record holder, will also be at the event to inspire Britain’s next generation of swimming talent.

“We want to get as many youngsters swimming as possible,” says Sam Pittham, manager of Loughborough University’s pool. “It’s a great, fun way of getting exercise and who knows, we may even start a future Olympic swimming champion on the path to success!”

To join in the fun, pick up a form from the University Pool reception, or call 01509 226200 for more information.

– Ends –

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Notes for editors:

  1. Kellogg's works in partnership with the Amateur Swimming Association to help thousands of people get active by swimming as a regular part of their lives – www.kelloggs.co.uk/whatson/swimming/

  2. Members of the media are welcome at the event. Please contact the PR Office on 01509 222239 by the end of Friday 14 December if you wish to attend.

  3. Loughborough is one of the country’s leading universities, with an international reputation for excellence in teaching and research, strong links with industry and unrivalled sporting achievement.

    It is a member of the esteemed 1994 Group – a set of internationally recognised, research intensive universities – and has a reputation for the relevance of its work. Its degree programmes are highly regarded by professional institutions and businesses, and its graduates are consistently targeted by the UK’s top recruiters.

    Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

    In the 2007 National Student Survey, the University was voted fourth in the UK, with 23 out of 29 of Loughborough’s subject areas being ranked in the top ten for overall satisfaction. Loughborough is also ranked in the top fifteen of UK universities in national league tables. It was named winner of the 2006 and 2007 Times Higher award for the UK’s Best Student Experience and winner of the 2007 award for Outstanding Support for Overseas Students. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes – an achievement bettered by no other university.

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