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23 November 2007 PR 07/148

Study shows campaign for cricket in schools gives children life skills

An independent study has confirmed the educational and social benefits of a charity’s £50m campaign to regenerate competitive cricket in state schools.

The study by Ruth Jeanes and Tess Kay at Loughborough University’s Institute of Youth Sport (IYS) will be released at a press conference on 26 November. It found that Chance to shine, which works through cricket clubs to provide 50 hours of coaching and competition for each school, had brought widespread benefits on the playing field and in the classroom.

Dr Jeanes, who led the IYS research team, said “Chance to shine increased pupils’ confidence and self esteem. It also successfully involved many pupils who were previously disengaged from sport and PE and there has also been evidence that participation and involvement in cricket can be used successfully to encourage positive behaviour from some more difficult to reach pupils.”

Dr Kay commented, ‘The response we have seen to Chance to shine shows that many of the problems we face in engaging young people in sport and physical activity really can be overcome – but it takes quality provision to achieve that. The research findings are very encouraging for those who believe sport can be used to engage young people, help them be more physically active, and contribute to their broader social development'.

Nick Gandon, Director of the Cricket Foundation, said: “Chance to shine is a ten-year campaign which we launched in 2005 when fewer than ten per cent of state schools played five or more cricket matches each year. It aims to reach one-third of all sate schools in England and Wales to give children the special benefits of playing competitive cricket and we’re delighted that the IYS report confirms our success in doing this.”

Chance to shine is committed to raising £25m from the private sector, funds which the Government is committed to match, and to date has raised £12.5m.

In Chance to shine’s 2007 programme:

For further information and to attend the press conference at 12.00 at The Hague School Wilmot Street, Bethnal Green, London E2 0BP contact Dominic O’Reilly on dominic.oreilly.cricketfoundation@ecb.co.uk or 07920 502152.

– Ends –

For all media enquiries contact:

Notes for editors:

  1. Chance to shine is a ten-year campaign to regenerate competitive cricket in the state sector. By 2015 it will set up sustainable cricket programmes in a third of schools in England and Wales and introduced more than two million children to the sport.

    The Cricket Foundation is raising £25m from the private sector with the government pledged to match fund every pound. Financial supporters include Allianz, Slazenger, the England and Wales Cricket Board and numerous companies and individuals.

    It works through a network of England and Wales Cricket Board’s Focus clubs. Each club coaches four primary and two secondary schools. Each school receives 50 hours of coaching in the summer term.

  2. The Institute of Youth Sport is a leading centre for research into the contribution of sport and physical education to the welfare, education, performance and development of young people. With a staff of approximately 20 full- and part-time research staff, the Institute is the largest research centre in the UK dedicated to the study of young people and sport. Its research spans a wide remit, from mass participation to elite sport, and addresses all aspects of taking part in, managing and delivering sport for young people at local, national and international level. The Institute of Youth Sport plays a leading role in the academic study of youth sport, through its publications, presentations and contributions to research forums. In addition to producing around 30 official research project reports a year, our staff regularly present at national and international conferences, contribute to refereed academic journals, and collaborate with other academics in the UK and abroad.

    The Institute is located within Loughborough University’s School of Sport and Exercise Sciences which is renowned worldwide for its high quality and wide ranging research. This high status position was confirmed (December 2001) by the award of a 5* rating in the 2001 Research Assessment Exercise (RAE), the Government backed national survey of the quality of research in the UK.

    Dr Mary Nevill, Director of the Institute (M.E.Nevill@lboro.ac.uk) will be pleased to respond to any queries about the Institute’s work.


  3. Further quotes about Chance to shine:

    Schools Minister, Andrew Adonis
    “I’m a huge supporter of Chance to shine and am particularly encouraged by the number of girls benefiting from the programme. I have no doubt that our future national teams will be better off because of programmes like Chance to shine.

    Former Prime Minister Sir John Major
    “I am delighted to be an Ambassador for Chance to shine. It is a remarkable campaign, which has performed exceptionally in its first two years.  We want young members of our communities to be fit not fat; socially inter-active as opposed to virtually inter-active; team players as opposed to gang members.  Chance to shine is already making a huge difference to many young lives – but there are many more who could benefit and we must continue to strive in that endeavour.

    Lord Turnbull, the former Cabinet Secretary now a senior adviser to Booz Allen Hamilton which is a Chance to shine Corporate Supporter:
    “I learned to play cricket at Enfield Grammar School, one of the few schools where the flame of state school cricket is still alight, but where the fixture list is now almost entirely made up of independent schools. So I am delighted to see the contribution Chance to shine making to the revival of state school cricket. Recently I’ve had the pleasure of playing with Booz Allen against an Islington Schools team. The boys told me how much they enjoyed it – it’s clear Chance to shine is making a difference to their lives.”

  4. Loughborough is one of the country’s leading universities, with an international reputation for excellence in teaching and research, strong links with industry and unrivalled sporting achievement.

    It is a member of the esteemed 1994 Group – a set of internationally recognised, research intensive universities – and has a reputation for the relevance of its work. Its degree programmes are highly regarded by professional institutions and businesses, and its graduates are consistently targeted by the UK’s top recruiters.

    Loughborough is also the UK’s premier university for sport. It has perhaps the best integrated sports development environment in the world and is home to some of the country’s leading coaches, sports scientists and support staff. It also has the country’s largest concentration of world-class training facilities across a wide range of sports.

    In the 2007 National Student Survey, the University was voted fourth in the UK, with 23 out of 29 of Loughborough’s subject areas being ranked in the top ten for overall satisfaction. Loughborough is also ranked in the top fifteen of UK universities in national league tables and was named winner of the 2006 THES award for the UK’s Best Student Experience. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes – an achievement bettered by no other university.

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