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Leicestershire, UK
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16 October 2006 PR 06/116

imago strikes gold at national conference industry awards

imago, Loughborough University’s conference and events organisation, has won two national prestigious awards at the Meetings Industry Marketing Award (MIMA) ceremony.

Adverts from the award-winning campaign featuring LU staff and students L-R:
Anna Seddon, Loughborough University Enterprises
Ben Griffiths, LU Students1st XV Rugby Team
Anna Satterley, Media Services

One of Leicestershire’s largest hospitality employers, with a workforce of over 600, imago collected the awards at a special gala dinner in Grosvenor Square, London, organised by Meetings & Incentive Travel magazine. It won a gold award for Best Print Advertising Campaign with Ascot Hospitality and Radisson Edwardian Hotels respectively collecting silver and bronze. imago also collected a bronze award for Best Use of Budget.

imago mounted an extensive print advertising campaign to coincide with the £8 million expansion of Burleigh Court, one of the UK’s leading residential conference centres. Emma Boynton, imago’s head of sales and marketing, explains the memorable advertising campaign: “We chose unusual subjects associated with strong messages that would resonate with our target markets including the public, corporate and sports sector.” She continues, “The venture was a true Loughborough collaboration; as Loughborough University Enterprises and Media Services produced the campaign and the models are current Loughborough staff and students.

To date the advertising campaign has generated over £20k in new business sales, achieving a 240% return on investment to put imago 46% ahead year on year in advanced sales.

Commenting on the MIMA gold award, Emma Boynton said: “This is a tremendous achievement for imago as we were up against major players in the industry. The awards are a team effort and we’re all delighted to have done so well in the year that imago has undergone such significant developments.” She concludes, “This clearly distinguishes imago as one of the UK’s leading conference and events organisations.”

MIMA was launched in 2002 to raise the standards of marketing in the UK meetings and events industry and to recognise the significant input of marketeers in keeping the industry so buoyant.


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Notes to editors
Loughborough has an established reputation for excellence in teaching and research, strong links with industry, and unrivalled sporting achievement. Assessments of teaching quality by the Quality Assurance Agency place it in the top flight of UK universities; the National Student Survey ranked Loughborough equal first among full-time students; and industry highlights the University in its top five for graduate recruitment. Around 40% of Loughborough’s income is for research, and 60% for teaching. The University has been awarded five Queen's Anniversary Prizes: for its collaboration with aerospace and automotive companies such as BAE Systems, Ford and Rolls Royce; for its work in developing countries; for pioneering research in optical engineering; for its world-leading role in sports research, education and development; and for its outstanding work in evaluating and helping to develop social policy-related programmes.

In 2006 Loughborough celebrates the 40th anniversary of its University Charter, awarded on 19 April 1966 in recognition of the excellence achieved by Loughborough College of Advanced Technology and its predecessor Colleges. Loughborough University of Technology was renamed Loughborough University in 1996.

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