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20 December 2005 PR 05/118

Inventive jewellery wins award for Loughborough tutor

A collection of thought-provoking jewellery by Jo Pond, a technical tutor from Loughborough University School of Art and Design (LUSAD), has scooped one of the top honours at this year’s BDI (Birmingham Design Initiative) Industry and Genius Awards.

Jo’s collection is comprised of thirteen pieces of jewellery, for men and women, which address the subject of Body Dysmorphic Disorder (BDD). People with BDD are excessively worried about a part of their body that they perceive has a defect. In 65 percent of sufferers, the skin is the location of perceived defects; in her jewellery Jo uses animal skin with imperfections and flaws, to illustrate the intrinsic beauty within the blemishes.

“My enquiry focuses on the more intimate inward perceptions of self and issues relating to the confidence of appearance and self-value. BDD illustrates an alternative perception of perfection and beauty,” explains Jo, who has recently completed an MA in Jewellery, Silversmithing and Related Studies.

The BDI Industry and Genius Awards consist of twelve categories grouped into two sectors – ‘Places and Genius’ and ‘Product and Genius’ – plus a single ‘Industry and Genius’ award. Jo’s award, in the Jewellery and Silversmithing category, was part of the ‘Product and Genius’ sector.

The awards ceremony was hosted by Kevin McCloud, presenter of Channel 4’s Grand Designs. The event also received further celebrity endorsement from iconic fashion and textile designer Zandra Rhodes, who was a judge in the ‘Product’ category.


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Notes to editors

  1. Loughborough has an established reputation for excellence in teaching and research, strong links with industry, and unrivalled sporting achievement. Assessments of teaching quality by the Quality Assurance Agency place Loughborough in the top flight of UK universities. The National Student Survey ranked Loughborough equal first among full-time students, and industry highlights the University in its top five for graduate recruitment. Around 40% of Loughborough's income is for research, and 60% for teaching. The University has been awarded five Queen's Anniversary Prizes: for its collaboration with aerospace and automotive companies such as BAE Systems, Ford and Rolls Royce; for its work in developing countries; for pioneering research in optical engineering; for its world-leading role in sports research, education and development; and for its outstanding work in evaluating and helping to develop social policy-related programmes.

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