| 17 May 2001 |
PR 01/42 |
Student artists and local school children create global masterpiece for DHL
They say a picture paints a thousand words, so when DHL, the household name in international carriers, wanted to convey their mission to move anything anywhere in the world by any means, they called on the artistic talents of illustration students at Loughborough University School of Art and Design. Together with local primary schoolchildren, the students have created a stunning installation that now graces the walls of DHL's European distribution centre at East Midlands Airport.
"Representatives of DHL Aviation were invited to the School of Art and Design's 1999 Degree Show, which is always an excellent showcase for emerging talent," said illustration lecturer, Andrew Selby, who coordinated the installation project. "They were so impressed with what they saw that they launched a competition to illustrate DHL's promise to deliver to customers anywhere in the world," he added. The competition attracted a staggering 600 entries from past and present Loughborough students and primary schoolchildren from Kegworth, Diseworth and St Edwards and Orchard schools in Castle Donnington.
"Students ran workshops in each of the schools to encourage the children to realise their ideas on paper. The combination of the students' skills and the enthusiasm of the children produced truly spectacular results: DHL were overwhelmed by the outstanding quality of the entries. Each piece of work was judged purely on its artistic merits, without knowing who created it," continued Andrew. Illustration graduate Aarti Parmar won first prize in the student section, with current final year student Graham Walker and illustration graduate Danielle Meadows taking second and third prize respectively. In the primary school section, Cassie Reynolds from Diseworth took first prize, with Katharine Turner from Orchard and Kim Dalkin from Kegworth in second and third place. Each of the prize-winners received a generous prize from DHL, and each primary school received £200 towards art materials to keep their budding artists at work!
| Under the direction of Andrew Selby, the six prize-winning illustrations were combined to form a giant installation over seven metres wide depicting a world map to illustrate the global nature of DHL's work. Complete with backlighting, the vibrant collage has created a stunning focal point in the reception atrium at DHL at East Midlands Airport. The installation recently proved a massive hit with DHL representatives from across the globe, when the East Midlands centre hosted the company's annual world meeting. |
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Under the direction of Andrew Selby, the six prize-winning illustrations were combined to form a giant installation over seven metres wide depicting a world map to illustrate the global nature of DHL's work. Complete with backlighting, the vibrant collage has created a stunning focal point in the reception atrium at DHL at East Midlands Airport. The installation recently proved a massive hit with DHL representatives from across the globe, when the East Midlands centre hosted the company's annual world meeting.
"It's been a wonderful project to be involved in, and we're delighted that DHL have commissioned further student illustrations to brighten up the meeting areas at their East Midlands centre," concluded Andrew Selby. As Loughborough's final year illustration students put the final touches to their degree show which opens in June, who know what global commissions may be round the corner?
Ends
Note to editors
Loughborough is an established university, with an international reputation for excellence in teaching and research, and for unrivalled sporting achievement. An average teaching quality score of 22.7 out of 24 places Loughborough first equal with Cambridge in the UK. Industry highlights Loughborough in their top five for graduate recruitment. In Research, more than 70% of staff were assessed in grades 4 and above. The University has been awarded three Queen's Anniversary Prizes - for its collaboration with industries such as BAE Systems, Ford and Rolls Royce; for its work in developing countries; and for its pioneering role in developing applications of modern optics and laser technologies.
S.P.Rowbottom@lboro.ac.uk,
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