A press release brings information to the attention of the press and broadcast media, and in turn the public, generating publicity. Everyone can play a role in promoting the University and its work by keeping us informed. Events, awards, achievements, appointments - all of these may be of public interest. The Public Relations Office can bring them to the attention of the media - national and local press, television, radio, trade and specialist press.

What to do

1. Send us the basic information - who, what, when, where, why and how - and we'll write the press release for you.
2. We will send you a draft for you to check.
3. Return the release to us with your approval, or with amendments and any requested additional details clearly marked.
4. Let us know if there are any specialist or trade press to whom you would like the release to be sent.
5. We will issue the press release to the appropriate press and media, and put it on the web under Latest News.
6. Make sure that all calls to the contact number given on the press release will be answered - the press and media are unlikely to remain interested in your story if no one picks up the phone!

Who to contact

For advice and assistance with all media-related issues, including press releases, please contact:

Hannah Baldwin, ext 2239

Writing a press release

Whilst we will always try to write your press release for you, you may occasionally need to draft it, for us to edit. The following guidelines should help you on your way.

• Include basic information. The release should answer the questions: who, what, when, where, why and how.
• Get your story across early. If your first sentence or paragraph is obscure, complicated or boring, journalists probably won't bother reading on.
• Keep the release concise - one side if possible, and no more than two.
• Avoid jargon, acronyms and abbreviations unless they are generally well-known by your target audience.
• Include quotes - draft them yourself if need be, but always get them approved!
• Don’t make misleading statements.
• Make sure your subject and style suit the target audience.
• For events, give a precise timetable and location, including clear information on any opportunities for photos and interviews in a 'Note to Editors'at the end of the release.
• Give the release a short title. The purpose is to attract interest so make it clear and self-explanatory.
• Put the date on the release.
• Include a contact name and phone number and, if possible, an email and web address for further information.
• Use double or 1.5 line spacing to make the release easier to read.
• Check with all those involved for factual accuracy.
• Check spelling, grammar and punctuation.