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Pictured is Hua Dong.

Leading industrial design expert to join Loughborough University

Professor Hua Dong is bringing her industrial design expertise to Loughborough as she will join the University as Professor of Design this September.

In the past 12 years, Professor Dong has taught Industrial Design as a lecturer and senior lecturer at Brunel University and as a Professor at Tongji University.

In spring 2014, she became Tongji University’s Dean of College of Arts and Media, where communication, design and art subjects meet.

Professor Dong started her career as a research associate at the Cambridge Engineering Design Centre, collaborating closely with the Helen Hamlyn Centre for Design at the Royal College of Art.

Her research interests relate to inclusive design and she has published more than 150 papers in design and engineering journals and conferences.

She has been the editor of the Cambridge Workshop on Universal Access and Assistive Technology (CWUAAT) since 2014 and she has co-edited three Springer proceedings. 

As a council member of the Design Research Society, Professor Dong also coordinates the InclusiveSIG.

She has served as the guest editor for the ‘Alldesign’ special issue on inclusive design in China and the Design for All Newsletter in India.

Professor Dong has been successful in receiving Engineering and Physical Sciences Research Council (EPSRC) grants and several fellowships in China, including the prestigious Thousand Young Talents Fellowship.

She has extensive experience of providing specialised design consultancy to industries in the UK, Finland and China.

In the Design Council ‘Design Bugs Out’ challenge, she led the Brunel team; the outcome was selected for the Good Ergonomics exhibition in the Design Museum, mass produced and featured as a case study in Research Excellence Framework 2014.

Professor Dong has also collaborated with the largest stationery manufacturer in China on a design that received Red Star Awards – the country’s most sought-after industrial design accolades.

Her Loughborough appointment is part of the University’s Excellence100 campaign. Launched in January 2017, the campaign aims to recruit up to 100 outstanding academics across a wide range of disciplines.

Professor Dong said of joining Loughborough University: “I am ready for a new challenge after the 12 years of teaching and research in the UK and China.

“I will bring my expertise and experience to the Loughborough Design School, contributing to the excellence in its design teaching, research and international collaboration.”

Of her appointment, Dean of Loughborough Design School Professor Cees De Bont said: “I am delighted to have Professor Hua Dong joining the Loughborough Design School.

“She is a world-renowned design scholar specialised in topics that are in the focus of our school.

“On top of that, Professor Hua Dong is uniquely positioned to liaise between the Loughborough Design School and the rapidly growing pool of design talents from China.”

Notes for editors

Press release reference number: 18/106

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Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world for sports-related subjects in the 2018 QS World University Rankings, top in the country for its student experience in the 2018 THE Student Experience Survey and named University of the Year in the Whatuni Student Choice Awards 2018.

Loughborough is in the top 10 of every national league table, being ranked 4th in the Guardian University League Table 2019, 7th in the Times and Sunday Times Good University Guide 2018 and 7th in The UK Complete University Guide 2019. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.

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