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Loughborough University and the British Heart Foundation partner for Valentine’s Day event that aims to increase cardiac arrest survival rates

Loughborough University, Loughborough Students’ Union and the British Heart Foundation are joining forces on the most heart-themed day of the year to try and increase cardiac arrest survival rates.

More than 30,000 out-of-hospital cardiac arrests take place in the UK each year yet less than 1 in 10 people survive in England and shockingly that figure drops to 1 in 18 in the East Midlands.

Those who suffer a cardiac arrest have almost zero chance of surviving if no one attempts CPR yet less than half of the nation’s adults feel able to intervene when they witness someone collapse – partly due to lack of confidence and training.

This Valentine’s Day (Wednesday 14 February), there will be multiple ‘pods’ across the Loughborough campus in which staff and students can learn CPR or refresh their existing skills and knowledge. There will also be designated sessions taking place that focus on performing the life-saving technique on infants.

The ‘Heart 2 Heart’ event aims to provide training to more than 1,000 people over 12 hours and raise awareness of the vital work of the British Heart Foundation in a bid to bring the East Midlands’ cardiac arrest survival rate in line with the national average.

Andy Stephens, the University’s Director of Finance, volunteers as a Community First Responder with East Midlands Ambulance Service.

He commented: “I’m called a First Responder but in a cardiac arrest situation really the first responder is the bystander, the person who sees it happen. The worst thing you can do is do nothing. It’s certainly a sad fact that people do die as a result of lack of confidence or lack of knowledge.

“Heart 2 Heart is a wonderful opportunity to train as many people as possible to be aware of how to recognise cardiac arrest and deal with it. CPR is a very basic skill and knowing what to do in the vital first minutes before help starts to arrive is what will save a life.”

Carrie Seaton, the British Heart Fundraising Manager for Leicestershire and Northamptonshire, said: “We need to tackle the high number of people not surviving a cardiac arrest here in the East Midlands and the Heart 2 Heart event will definitely help with that.

“We are looking forward to seeing how many people can learn CPR on the day and we are grateful that Loughborough University has chosen to support the British Heart Foundation in this way.”

The event is being supported by members of East Midlands Ambulance Service, certified first-aiders and University staff and student volunteers.

Dr Bob Winter, Medical Director at East Midlands Ambulance Service said: “If someone suffers a cardiac arrest their chances of survival increases considerably if it happens in front of someone who can start CPR immediately. 

“By investing in their students the University is inspiring a generation of lifesavers.”

For further information visit the Heart 2 Heart dedicated event page and help us promote the event on social media by joining the Thunderclap.

Notes for editors

Press release reference number: 18/24

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Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world to study sports-related subjects in the 2017 QS World University Rankings and top in the country for its student experience in the 2016 THE Student Experience Survey.

Loughborough is in the top 10 of every national league table, being ranked 6th in the Guardian University League Table 2018, 7th in the Times and Sunday Times Good University Guide 2018 and 10th in The UK Complete University Guide 2018. It was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.

About British Heart Foundation

For over 50 years the British Heart Foundation has pioneered research that’s transformed the lives of people living with heart and circulatory conditions. Its work has been central to the discoveries of vital treatments that are changing the fight against heart disease. But so many people still need the charity’s help.

From babies born with life-threatening heart problems, to the many mums, dads and grandparents, who survive a heart attack and endure the daily battles of heart failure. Join the British Heart Foundation’s fight for every heartbeat in the UK. Every pound raised, minute of your time and donation to its shops will help make a difference to people’s lives.

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