News and events

News

The Tories come under media attack

The Conservative Party has received considerably more negative media coverage in the second half of the General Election campaign, research from Loughborough University has found.

In its third report analysing media coverage of the campaign, the research team found the party coming under substantial attack for its ‘dementia tax’ and the way the issue was handled by Theresa May.

It also found the Tory Party had lost control of the issue agenda with health and healthcare – a key Labour policy – becoming the most covered substantive issue.

Although the majority of media coverage for Jeremy Corbyn and the Labour Party has continued to be critical, the gap between negative and positive coverage has diminished in the second half of the campaign, suggesting Labour is gaining momentum with some media.

Speaking about the findings of the team’s final report, co-author Professor John Downey said: “Our research clearly shows that the Conservative Party are losing control of the media war. Not only are Labour's issues more prominent but the Conservatives and May have received much more criticism. Time will tell if this is merely a wobble or something more serious for Conservative Party fortunes.”

Results in the report are derived from detailed content analysis of weekday news coverage of the General Election, compiled by experts in Loughborough University’s Centre for Research in Communication and Culture (CRCC).This week’s report also revealed:

  • As a general trend, newspapers have focused more coverage on attacking the parties they disapprove of than on reporting positive issues connected to the parties they support. There has been considerable coverage of ‘political gaffes’ and ‘Omni-shambles’ such as policy U-turns and failing to have facts to hand during interviews.
  • In the aftermath of the Manchester bombing defence issues rose greatly in prominence, as did the prominence of Amber Rudd, Home Secretary, and Diane Abbott, her Shadow.

Read the full report here.

Notes for editors

Press release reference number: PR 17/76

Loughborough University is equipped with a live in-house broadcast unit via the Globelynx network. To arrange an interview with one of our experts please contact the press office on 01509 223491. Bookings can be made online via www.globelynx.com

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, named the best university in the world to study sports-related subjects in the 2017 QS World University Rankings and top in the country for its student experience in the 2016 THE Student Experience Survey.

Loughborough was ranked 6th in the Guardian University League Table 2018 and 10th in The UK Complete University Guide 2018 and was also named Sports University of the Year by The Times and Sunday Times Good University Guide 2017.

Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes. 

The Loughborough University London campus is based on the Queen Elizabeth Olympic Park and offers postgraduate and executive-level education, as well as research and enterprise opportunities. It is home to influential thought leaders, pioneering researchers and creative innovators who provide students with the highest quality of teaching and the very latest in modern thinking.

Categories