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1 Jul 2015

Conference offers an insider’s view of General Election campaign

Discover what the party strategists, pollsters and media thought of the 2015 General Election campaign at a Loughborough University conference taking place in Westminster.

The two-day event, organised in partnership with Ipsos MORI, will offer a fascinating insight into the highs and lows of the election from those directly involved in the campaign and its media coverage.

Guest speakers from the three main political parties – the Conservatives, Labour and the Liberal Democrats – are already confirmed for the conference, along with representatives from Ofcom, the BBC, ITV, The Guardian, Channel 4 News and Saatchi and Saatchi.

Professor David Deacon and Dr Dominic Wring from Loughborough University’s Communication Research Centre will also present the findings of their news audit of the General Election campaign.  The audit, which has been carried out by the Centre for every General Election since 1992, detailed what print and broadcast media coverage the parties, their policies, MPs and their partners secured each week of the 2015 campaign.

Speaking about the event Dr Wring said: “This is a unique opportunity to hear first-hand from those directly involved in the campaign, both from a political point of view and from a media perspective.  We have a fantastic line up of speakers which will lead to some very interesting debates.”

This will be the ninth Political Studies Association’s Elections, Public Opinion and Parties Group Conference on the General Election. Taking place in London from July 13-14 at the Emmanuel Centre, Westminster, places at the conference can be booked here.  More information about the conference, including a full list of speakers, can be found here.

Notes for editors

Article reference number: PR 15/128

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, putting it among the best universities in the world, and was named University of the Year in the What Uni Student Choice Awards 2015.Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and is in the top 10 in England for research intensity. It was 2nd in the 2015 THE Student Experience Survey and was named Sports University of the Year 2013-14 by The Times and Sunday Times. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

In 2015 the University will open an additional academic campus in London’s new innovation quarter. Loughborough University London, based on the Queen Elizabeth Olympic Park, will offer postgraduate and executive-level education, as well as research and enterprise opportunities.

Contact for all media enquiries

Judy Wing

PR Manager
Loughborough University
T: 01509 228697
E: J.L.Wing@lboro.ac.uk