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Loughborough University wins Whatuni.com popularity contest

Loughborough University is the most popular first choice for students researching their higher education options through course comparison site WhatUni.com.

More than 8,000 students have submitted their UCAS choices via Whatuni.com’s Final 5 tool this application cycle, and Loughborough University has been their number one choice more than any other UK institution.

The WhatUni.com Final 5 tool helps students research, log and rank the five universities they plan to apply to.

This latest achievement follows Loughborough receiving the Whatuni Student Choice Awards (WUSCAs) University of the Year accolade in April.

Loughborough University Director of Marketing and Advancement Emma Leech said:

“This has been a brilliant year for Loughborough. We’ve seen our league table positions climb and won a number of awards this year, including the WUSCAs. This has helped put us in the spotlight.

“Our emphasis on student-focused marketing is creative, authentic and partnership-led and that really resonates with potential students.

“The Loughborough community is amazing. The energy and commitment of our staff and students, together with our unique partnership with the Students’ Union, is at the heart of everything we do and we are absolutely delighted to rank so highly in the ‘Final 5’.”

Simon Emmett, CEO of the Hotcourses Group, which owns Whatuni.com, said:

“The Final 5 tool is really exciting for us as it allows a glimpse of what is to come after the January application deadline.  With so much change afoot in the high education sector, this is key information that will help universities with their recruitment and forecasting.  But more than that, it’s a tool that combined with our course search and timeline can help students stay on top of an otherwise complicated process.”