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VC Bob Allison and Students' Union President Rob Whittaker

24 Sep 2014

#WEAREHERE! Vice Chancellor and Students’ Union President help launch welcome campaign for Loughborough students

The Vice Chancellor and Students’ Union President at Loughborough University have helped to kick-start an innovative welcome campaign for the University’s new students.

As students arrive at Loughborough this week, they’ll be given a printed photo frame and asked to upload a selfie on social media with the hashtag #IAMHERE. They can customise the frame by attaching one of six cartoon mouths.

There will also be giant #WEAREHERE frames at each of the University’s halls of residence and the Students’ Union so groups of friends can take collective photos.

The initiative builds on the University’s successful social media campaign during Clearing in August, when students were encouraged to tweet their #IAMIN selfies.

“Loughborough is well-known for its community feel, so we wanted to have an initiative that makes our freshers feel part of the University right from the outset,” says Rob Whittaker, Loughborough Students’ Union President. “And the giant photo frames on campus will definitely help to generate some light-hearted inter-hall competition, with a prize for the hall with the most selfies!”

Vice Chancellor Professor Robert Allison was more than happy to get involved with the campaign as well.

He says: “We want to let our students know that the staff here at Loughborough are very accessible, so we thought the ‘We Are Here’ message was appropriate for us too – we are here to help them make the very best of their time at the University.”

Notes for editors

Article reference number: PR 14/167

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, putting it among the best universities in the world, and was named Sports University of the Year 2013-14 by The Times and Sunday Times. Loughborough is ranked in the top fifteen of UK universities and has been voted England's Best Student Experience for six years running in the Times Higher Education league. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

In 2015 the University will open an additional academic campus in London’s new innovation quarter. Loughborough University in London, based on the Queen Elizabeth Olympic Park, will offer postgraduate and executive-level education, as well as research and enterprise opportunities.

Contact for all media enquiries

Hannah Baldwin
Head of PR
Marketing & Communications Office
Loughborough University
T: 01509 222239
E: H.E.Baldwin@lboro.ac.uk