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Launch event to champion experience driven design

Loughborough University and the international innovation agency DesignThinkers Group will be celebrating the launch of a new UK chapter of the Design and Emotion Society in May.

The Society is a global network of academics, designers and companies who exchange research, tools and methods that support the involvement of human-centred emotional experience in the design process.

The launch of the new chapter will take place at the Loughborough Design School on Thursday 9 May.  The free event is for industry professionals and academics from any design discipline who seek to create emotional connections with customers using their products and services.

Speaking at the launch will be Paul Hekkert, Chairman of the Design and Emotion Society and Professor of Form Theory at Delft University of Technology in the Netherlands, and Patrick Jordan, a design, marketing and brand strategist who consults for many of the world’s most successful companies and is considered to be one of the most influential practitioners in his field.

The internationally acclaimed Loughborough Design School already carries out extensive research into experience driven design, and the establishment of the new chapter will further enhance this area of work.

Dr Samantha Porter from the School said: “We would like to welcome as many professionals and academics with an interest in design to this event.  It is a fantastic opportunity to network, share ideas and learn more about experience driven design.”

Further information about the launch event and how to register can be found here.

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