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Ross Edgley event

Flavoured Fat Loss, Fitness and Business with Alumnus Ross Edgley

  • 5 May 2017
  • 3pm - 5pm
  • LDS0.17, Design School, Loughborough University

About this event

Flavoured Fat Loss, Fitness and Business

Lose fat with chocolate. Fight ageing with wine. Beat cravings by staying in bed. No, this isn't a joke. This is Dietary Adherence, the most overlooked aspect of fat loss and it's helped Ross Edgley (part of the founding team at THE PROTEIN WORKS™) build an award-winning global nutrition business.

Previously, good food and disciplined fitness existed at separate ends of the spectrum. Athletes would eat with military-like discipline that was void of taste and texture, whereas the foodies would forgo a visit to the gym in favour of a fine dining experience. But what the team at THE PROTEIN WORKS™ were able to do was take the teachings of world-renowned nutritionists and award-winning chefs, create Europe's biggest protein bakery and create a range of nutrient-dense snacks that were loved by the growing sector of the market: The Fitness Conscious Foodies.

Did it work? After winning the New Business of the Year Award, and a collection of others, and stocking kitchen cupboards and gym bags all over Europe, it seems so.

Ross Edgley talks about market trends, developments within the food and fitness markets and turning your passion into a profession. This isn't just a talk. It's a commercial fat loss revolution lightly sprinkled with cutting-edge science, the latest studies in psychology and served with snacks, treats and truffles straight from the TPW™ Bakery as everyone who attends will be taken on a journey of edible exploration to understand why we gain fat.

Visit the event website for further details

Contact and booking details

Name
Hayley Jones
Telephone number
01509 226986
Email address
h.jones@lboro.ac.uk
Cost
FREE
Booking required?
Yes Book now