Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171

Inspiring Minds

  • Inspiring Minds

Business and Economics Taster Day

Wednesday 18th November 2015   10:30pm - 3:00pm


Please note:

This event has been cancelled and a new event has been organised on 22nd June 2016.
If you would like to provisionally book places, please contact E.Bagley@lboro.ac.uk.
Apologies for any inconvenience that this may cause.


Taster Day Programme

Wednesday 18th November 2015 - 10:30am-3:00pm

10:30-12:00 Campus tour (optional)

12:00-12:30 Welcome talk

Session 1

12:30-1:15 Are you an entrepreneur?
Dr Julie Holland Director Glendonbrook Centre for Enterprise Development

What does being entrepreneurial really mean? This talk looks at what we know about entrepreneurial behaviour and whether or not anyone can be an entrepreneur.

12:30-1:15 The Penny Drops!
Dr. Jonathan Seaton Reader in Business Economics

The way supermarkets set prices has gained much attention over the last decade of economic turbulence. In this brief talk I will discuss how they managed to maintain relatively unchanged profits, yet pass on inflationary pain to the penny conscious consumer.

Session 2

1:15-2:15 Small Business Start-Up Experts
Presentation and Open Forum

Liam Doolan - Founder of Comb
A simple way to search and discover fashion on your mobile. The app allows a user to search, save and share over 2 million products all in one place.

Ross Kemp - Founder of Asap water crafts.
Electric powered one person, quick launch water crafts, for rescue and leisure.

Becki White - Founder of onesixeight: fitness
'Becky Bounce' is a record breaking, award winning fitness expert who offers fun fitness programmes for adults & youngsters using mini-trampolines.

Session 3

2:15-3:00 Clever Chimp or Rational Robot?
Stephen M. Frost University Teacher

Economics assumes that people act rationally but do we really behave as economists think we should?

2:15-3:00 Advertising
Brian Searle Programme Director MSc Marketing Management

How advertising agencies use Rational and Emotional Appeals to persuade us to buy.

How to find us

How to find us

Loughborough is located in the heart of the midlands and has excellent transport links by road, rail and air.

Arriving by car

Loughborough’s nearest motorway link is the M1, and our campus is located on the main approach into Loughborough, just two miles from Junction 23.
Visitors should use the East entrance on Epinal Way (postcode LE11 3TU).
When you arrive, Security will advise you where to park and issue you with a temporary parking permit.

Parking on campus

Please note that parking on campus is limited and will be allocated on a first-come, first served basis. If you require minibus parking to be reserved then please contact the School and College Liaison Team at scl@lboro.ac.uk or 01509 222246

University Shuttle bus service

Kinchbus Number 7 commences from Loughborough Railway station and brings you straight to campus.
In term time this service runs every 10 minutes Monday to Saturday daytime until 5.45 pm. A Monday to Friday evening service operates every 30 minutes until 8.40 pm during term times only.

Travelling by train

Regular Intercity services operate between Loughborough and other main line towns - including daily trains to and from London St Pancras International, 90 minutes away.
Once at Loughborough’s railway station you are just ten minutes away from the campus. From here there is a regular bus service which operates every ten minutes during term time.

Taxis are normally available from the station and the journey should cost around £5 - £6.


Location School of Business and Economics
For more information on what we do, please contact the School and College Liaison Team:
Tel: 01509 222246 - Email: scl@lboro.ac.uk