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6 May 2015

Loughborough University London to work in partnership with Sport Industry Group

Loughborough University London’s Institute for Sport Business has been announced as the official partner of Cutting Edge Sport.

The University, which is based on the Queen Elizabeth Olympic Park and will exclusively offer postgraduate study, will work with Sport Industry Group to further develop Cutting Edge Sport, with a particular focus on sportindustry.biz/cutting-edge-sport. Loughborough University London will supply regular content to the newest addition to the Sport Industry Group-owned website which highlights sport in progressive thought, invention and digital engagement.         

Sport Industry Group will also work with Loughborough University London on new initiatives that will expand the existing Sport Industry Group portfolio and benefit the sector.

Professor James Skinner, Director of the Institute for Sport Business at Loughborough University London, said: “We are delighted to be working with Sport Industry Group. Loughborough is renowned for its design-led innovation in sport and for accelerating novel concepts from initial stages through to commercialisation. Our partnership with Sport Industry Group will enable us to further enhance our activity in this area and ensure that the UK remains at the forefront of innovation in sport.” 

Nick Keller, chairman of Sport Industry Group, added: “Loughborough University sits at the heart of sport, using their heritage and experience to develop the innovators who have the potential to shape the future of our industry.

 “The knowledge and credibility that Loughborough University London has surrounding innovation and digital technology within sport makes them the perfect fit as the partner of Cutting Edge Sport, as well as an instrumental addition to the Sport Industry Group.”

As part of its partnership with Sport Industry Group, the Institute for Sport Business, Loughborough University London, sponsored the Cutting Edge Sport Award at this year’s BT Sport Industry Awards, which were held in London on 30 April 2015.

The BT Sport Industry Awards will bring together the biggest and best names within the industry, from leading sport teams, agencies, governing bodies and more, who will sit alongside sporting legends past and present for the industry’s flagship event.

The Cutting Edge Sport Awards recognises work from across the industry that demonstrates how a new idea, innovation or creative use of technology has made a measurable impact against a campaign or brand’s objectives. It was won by Sportradar Security Services.

The Institute for Sport Business is one of six specialist institutes that comprise Loughborough University in London.

Notes for editors

Article reference number: May News

About Loughborough University

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It has been awarded five stars in the independent QS Stars university rating scheme, putting it among the best universities in the world, and is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’. It was named Sports University of the Year 2013-14 by The Times and Sunday Times and is ranked 2nd out of 113 UK universities for student experience by the Times Higher Education. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

About Loughborough University in London

In autumn 2015 Loughborough University will open an additional academic campus on the Queen Elizabeth Olympic Park, the centre of the London 2012 Olympic and Paralympic Games. Loughborough University in London will offer postgraduate education, as well as research opportunities, with a particular focus on innovation and entrepreneurship to meet the challenges of a global digital age.