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Sophie Hyde

9 Apr 2015

Loughborough graduate launches new parent-brand In2Collision

Sophie Hyde © Humble Hipster, a Studio company

Loughborough University graduate, and founder of The Student Wordsmith, Sophie-Louise Hyde has launched a new parent-brand In2Collision to showcase her ever-growing, award-winning, literary and publishing platform.

Described as ‘the space where creative worlds collide’ In2Collision is home to a number of innovative projects that aim to inspire both a creative community and maintain professionalism.

Throughout 2014, The Student Wordsmith provided younger audiences with two successful national competitions. Its anthology, You is for University - now in its second edition - is now available on Amazon. The venture saw Sophie partner with mental health charities and have her talents recognised as winner of the Graduate Enterprise category in the University’s annual Enterprise Awards.

Sophie, who has recently graduated from the Studio, Loughborough’s graduate commercialisation hub, now offers professional editing, copywriting, and publication preparation as part of this new venture. She combines these professional services with a part-creative PhD at Loughborough.

Through In Verbatim, Sophie aims to engage new audiences with poetry and give a voice to the individuals and communities involved in or affected by the riots across England in 2011.

Launching later in 2015, new development, The Combined Collective, will focus on the importance of collaboration across the art forms. It will encourage collectives to become creative communities through the medium of public/private events, exhibitions and portfolio services alike.

Notes for editors

Article reference number: PR 15/46

  1. The Studio provides access to the resources, expertise and knowledge to help Loughborough graduates develop sustainable businesses. To date, the Studio has supported 27 businesses, 18 of which are now registered and 16 are trading, creating 5 permanent jobs. Studio companies have won 38 awards and will turnover an estimated £200K this year. A royalty agreement means its members pay a percentage of their sales turnover when they start trading, which long-term, means the Studio will become self-sufficient. The Studio is supported by the Higher Education Funding Council for England’s Higher Education Innovation Fund.


  2. Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

    It has been awarded five stars in the independent QS Stars university rating scheme, putting it among the best universities in the world, and was named Sports University of the Year 2013-14 by The Times and Sunday Times. Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and has been voted England's Best Student Experience for six years running in the Times Higher Education league. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

    In 2015 the University will open an additional academic campus in London’s new innovation quarter. Loughborough University in London, based on the Queen Elizabeth Olympic Park, will offer postgraduate and executive-level education, as well as research and enterprise opportunities.

Contact for all media enquiries

Anna Leather
Marketing Manager (Enterprise)
Loughborough University
T: 01509 223445
E: A.J.Leather@lboro.ac.uk