Media Centre

Press releases

Study sets out to identify breastfeeding barriers

Image: ThinkStock

A new study aims to understand young mums’ attitudes to breastfeeding to inform an innovative educational resource.

A group of Loughborough University’s child feeding experts are speaking to young pregnant women aged 20 and under to explore the barriers to breastfeeding and to understand why many women in this group choose not to breastfeed.

UK breastfeeding rates are among the lowest in Western Europe, and figures show younger, less well educated mothers living in deprived areas are particularly unlikely to breastfeed.

This British Academy-funded project will develop and pilot a psychoeducation support resource, in collaboration with parent support service Sure Start, that challenges negative attitudes about breastfeeding and educates mothers before the child is born about the benefits of breastfeeding.

Research associate Dr Katryna Kalawsky from the Centre for Research into Eating Disorders (LUCRED) in the School of Sport, Exercise and Health Sciences (SSEHS), said:

“We know from the World Health Organisation that exclusively breastfeeding your baby for six months and longer provides the best health benefits for both mother and child, but many young mothers are reluctant to feed their baby in this way.

“We want to understand what puts them off and to consider how, through education, we can encourage those that are physically able to initiate and sustain breastfeeding for as long as possible.”      

The research team is still recruiting pregnant women aged 14 to 20 to share their opinions on breastfeeding in small group discussions or individually in person or over the phone. Anyone interested in getting involved should contact Katryna Kalawsky on 01509 228 775 or K.E.A.Kalawsky@lboro.ac.uk

The Loughborough University research team includes Dr Kalawsky, Dr Emma Haycraft and Dr Gemma Witcomb.

 

 

Notes for editors

Press release reference number: PR 14/16

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year title in 2008-09 and has been named Sports University of the Year 2013-14 by The Times and Sunday Times. Loughborough is consistently ranked in the top twenty of UK universities in the Times Higher Education’s ‘table of tables’ and has been voted England's Best Student Experience for six years running in the Times Higher Education league. In recognition of its contribution to the sector, Loughborough has been awarded seven Queen's Anniversary Prizes.

Contacts

Amanda Overend
Public Relations Officer
Loughborough University
T: 01509 223491
E: A.J.Overend@lboro.ac.uk

PR team

Telephone: 01509 222224