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Intelligent Energy and Etisalat announce energy device collaboration

Intelligent Energy’s consumer electronics division selected by telecom, Etisalat for user trial

Intelligent Energy – the global power technology company, founded on Loughborough University research and headquartered at Loughborough University Science and Enterprise Park – today announced a collaboration with world-leading telecommunications company, Etisalat Nigeria, starting immediately. The companies will work together to test personal energy devices powered by Intelligent Energy’s proven fuel cell technology, with an Etisalat user trial to commence in this quarter.

With the growth in demand for mobile services and data, reliable and off-grid energy is becoming increasingly important. The scope of the Etisalat trial will include in-field testing of a new, cutting-edge solution, based on Intelligent Energy’s clean energy technology with selected customers across various devices.

“Etisalat believes in providing our customers with up to date solutions that will improve their mobile experience, and that is why we have partnered with Intelligent Energy for this energy-saving initiative.  Our customers will now be able to enjoy personal energy on the go and are also able to use their portable devices at any time without the concern of running out of energy, thanks to this world-class technology”, said Wael Ammar, Chief Commercial Officer at Etisalat Nigeria.

“We’re proud to work with Etisalat. They have clearly identified an under-served area for mobile consumer energy devices. Together we aim to deliver the most relevant, innovative and value-added solutions to Etisalat's subscribers,” said Dr Henri Winand, Intelligent Energy’s Chief Executive Officer.

As electronic devices become more sophisticated, the requirement for portable power has increased exponentially. However, advances in battery power have lagged behind, leading to consumer disappointment and creating a need for practical and cost-effective alternatives. Intelligent Energy’s portable power technology has been developed to address this need, providing greater amounts of “on-the-go” power so that mobile operators can deliver better user experience and increased average revenue per user (ARPU).


Notes for editors

Press release reference number: PR 13/89

About Intelligent Energy
Intelligent Energy delivers efficient and clean energy technology for the global consumer electronics, automotive and stationary power markets – from compact energy packs for mobile devices, to power-trains for zero-emission vehicles, and stationary power units for the always-on infrastructure.

Its unique technology architecture is used by global blue chip companies to create differentiated, cost-efficient fuel cell power systems for mass-market applications. It enables Intelligent Energy and its industry partners to solve the challenges of continuous power and productivity, by creating convenient everyday energy solutions.

Intelligent Energy operates globally, with offices in the Americas, Europe and Asia.
More information on Intelligent Energy is also available at TwitterYouTube,FlickrTumblr and LinkedIn.

About Etisalat Nigeria
In just 4 years of operations, Etisalat Nigeria has become a major industry player with a growing subscriber base of 15 million in a highly competitive market. Its portfolio of voice and data-centric products include – easy starter, easycliq, easybusiness, easyblaze, easywallet, easyadz and easyflex; all tailor-made to meet the needs of its customers.

For its outstanding performance since the launch of commercial operations, Etisalat has won the Nigerian telecoms industry’s first ever ‘Excellent Service and effective Collaboration with the Consumer Affairs Bureau to ensure access to Customer Care Help line'.

The company has also won several other awards which include ‘Brand of the Year’, ‘Best Telecom Customer Service’, ‘Telecom Innovations Company of the Year’, and ‘Most Innovative Corporate Social Responsibility Company’. Etisalat Nigeria is one of the 15 operations of the Etisalat Group that spans across Africa, Middle East and Asia serving over 140 million subscribers; and it is committed to delivering innovative and quality services to its growing subscribers.

About Etisalat Group
Since 1976, Etisalat has been at the forefront of the Middle East’s technological revolution and over the last forty years, the company has developed and grown to become one of the world’s leading telecommunications companies.

Etisalat focuses on delivering innovative solutions to transform the communities in which it operates and accelerate social development and economic growth. This has been underpinned by its commitment to actively developing and engineering the platforms for growth within each of the local markets in which it operates. This approach has helped Etisalat achieve significant success in 15 countries across the Middle East, Africa and Asia leading to a market value of approximately $23 billion and annual revenue topping $8.5 billion and a customer base of over 140 million.

About Loughborough University
Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has been voted England's Best Student Experience for six years running in the Times Higher Education league. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

It is a member of the 1994 Group of 11 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.


Anna Leather
Marketing Manager (Enterprise)
Loughborough University
T: 01509 223445

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