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Launch event to champion experience driven design

Loughborough University and the international innovation agency DesignThinkers Group will be celebrating the launch of a new UK chapter of the Design and Emotion Society in May.

The Society is a global network of academics, designers and companies who exchange research, tools and methods that support the involvement of human-centred emotional experience in the design process.

The launch of the new chapter will take place at the Loughborough Design School on Thursday 9 May.  The free event is for industry professionals and academics from any design discipline who seek to create emotional connections with customers using their products and services.

Speaking at the launch will be Paul Hekkert, Chairman of the Design and Emotion Society and Professor of Form Theory at Delft University of Technology in the Netherlands, and Patrick Jordan, a design, marketing and brand strategist who consults for many of the world’s most successful companies and is considered to be one of the most influential practitioners in his field.

The internationally acclaimed Loughborough Design School already carries out extensive research into experience driven design, and the establishment of the new chapter will further enhance this area of work.

Dr Samantha Porter from the School said: “We would like to welcome as many professionals and academics with an interest in design to this event.  It is a fantastic opportunity to network, share ideas and learn more about experience driven design.”

Further information about the launch event and how to register can be found here.


Notes for editors

Press release reference number: PR 13/57

Loughborough is one of the country’s leading universities, with an international reputation for research that matters, excellence in teaching, strong links with industry, and unrivalled achievement in sport and its underpinning academic disciplines.

It was awarded the coveted Sunday Times University of the Year 2008-09 title, and is consistently ranked in the top twenty of UK universities in national newspaper league tables. In the 2011 National Student Survey, Loughborough was voted one of the top universities in the UK, and has topped the Times Higher Education league for the Best Student Experience in England every year since the poll's inception in 2006. In recognition of its contribution to the sector, the University has been awarded six Queen's Anniversary Prizes.

It is a member of the 1994 Group of 11 leading research-intensive universities. The Group was established in 1994 to promote excellence in university research and teaching. Each member undertakes diverse and high-quality research, while ensuring excellent levels of teaching and student experience.


Judy Wing
Senior PR Officer
Loughborough University
T: 01509 228697

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