6 Feb 2017
Imago launches new brand identity
Imago, the University’s conferencing arm, has undergone a brand review.
The new brand identity reflects a much closer alignment of the Imago brand with the individual venue identities. It also sits much closer to Loughborough University’s own branding to better emphasise the synergy between the two by using the same colour and font suite.
The new logo is a motion graphic that sees each of the four venues coming together as one connected entity, and the addition of the word ‘Venues’ gives greater clarity to what Imago provides.
Marketing Manager Rob Chamberlain said: “During the rebranding process, it was vitally important to retain our established company values but at the same time develop a new and modern identity that gives us a focus for the next phase of our business journey. The new branding shows a much clearer connectivity between our individual venues; a sense of being part of the bigger Imago Venues picture. After all, that holistic service and flexibility in our offering is what makes us unique.”
Phase one of the rebrand began in January, with all external signage, digital content and business collateral changed to the new identity. Phase two will include new websites, food and beverage concepts and room refurbishment.
Head of Sales and Marketing Emma Boyton said: “It was important for us to strengthen our brand presence both on and offline whilst retaining our reputation for service excellence. The rebranding exercise allows us to keep communicating the right messages to both our corporate clients and University colleagues and stakeholders. The landscape for meetings and events is ever-changing and we need to adapt to maintain our position at the forefront of the industry. Our new branding gives us that ability.”
Imago Venues unifies Loughborough University’s conference and events venues under one brand which offers high quality meeting spaces, venues and accommodation, along with sports and leisure facilities. Imago Venues comprise Burleigh Court, Holywell Park, The Link Hotel and Loughborough University’s conference and events facilities.