14 Mar 2014
Shoppers still loyal to the high street, LU researchers say
Consumers still prefer to shop on the high street, according to research led by Cathy Hart from the School of Business and Economics.
Despite increasing competition, town centres are still the preferred shopping destination, accounting for almost a third of all retail visits. However, competition from online retail, supermarkets and out-of-town stores is likely to prove ‘overwhelming’ if town centres don’t adapt to changing consumer behaviour, the researchers warn.
See the full press release for more detail.