Placement Student Awards

Private sector - over 2000

Maddy Boulton – Unilever

BSc Retailing, Marketing and Management

Maddy worked as Assistant Brand Manager (Ice Cream, Ireland) at Unilever UK and managed a broad workload, delivering far beyond expectation.

She developed a new reactive approach to social media which the company is now using as the model for all of its UK campaigns.

Her blue-black Twister Twitter activity reached 10.1 million people globally and, as part of the HB Goodbye Serious campaign, won three marketing awards.

Her work on campaigns for Freaky Feet and Magnum helped to substantially increase sales of Unilever ice cream products in Ireland.

She has secured a place on the company’s graduate Future Leaders Programme.