Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

The Marketplace

Work Me Out


Alex Pycock

Sports Science with Management (2015)

This online company provides customers with personalised fitness plans. Customers choose where, when, what, how often and how long they train - then Work Me Out provides a fitness plan to accommodate these variables with a fitness booklet delivered by post. All fitness plans are six weeks in duration, with unique plans for each individual based on their demographics.

By eliminating the physical presence of a personal trainer, the company aims to bridge the gap between having no guidance on how to work out effectively and having to pay extortionate prices to do so. With instructional videos and images, customers will know exactly how to perform each exercise their plan instructs them to do and with each customer being assigned their own coach, assistance is always on hand via telephone and email.

After securing investment and support Alex has recently employed seven members of staff as part of his expansion, and is currently working on a case study with Loughborough Dynamo Football Club. 

Establishing Work Me Out enabled me to realise the practical side of my degree. I underestimated how much work is required but it is worth every second.