Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

The Marketplace

Tarty Bikes


Adam Read and Dave Cleaver

Sports Technology (2004)

Tarty Bikes is the world’s leading online bike trials shop, with a huge range of biketrials parts available such as complete trials bikes, frames and forks. The business was established to make the trials bike parts readily available, where previously customers would have had to travel to find one of the limited stores in the UK. The website even enables customers to custom build their own bike online and then order it for the team to put together and despatch. Tarty Bikes intends to keep the service as personal as possible whilst capturing a bigger market. Dave Cleaver went on to launch Inspired Bicycles which retains very strong links with Tarty Bikes.

It sort of came out of nowhere, and took its own course! We simply focused upon the needs of customers and that drove the business in the correct direction to make it grow. Hard work, but good fun.