Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

The Marketplace

Pavegen Systems


Laurence Kemball-Cook

Industrial Design and Technology (2009)

Laurence developed the floor tile that generates energy from footsteps during his placement year. Pavegen has collaborated with global brands including Adidas and Schneider, with installations in retail, transport, education, sport and construction. Its London headquarters employs fifteen staff including several Loughborough graduates.

Laurence aims to promote the importance of sustainability by allowing users to actively engage in generating renewable electricity, and to showcase Pavegen as the key to powering the smart cities of the future. 

In August 2014, Pavegen became shortlisted for the RBS Innovation Gateway - offering the unique opportunity to test their innovation across the 2,500 RBS buildings.

It was challenging to start a business during the financial crisis, but perseverance and a firm belief in my product helped me find the right investors.