Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

The Marketplace

In the Trees


Matt Wheal

Computer Science, 2004

In the Trees is an online store that offers a wide selection of wooden, handmade, eco-friendly products and gifts.

From artisan bowls to hand-carved candlesticks and rustic chopping boards to hardwearing rugs, each unique item is crafted from beautiful natural products including hemp, rattan and wood.

Working with Fair Trade suppliers from across Asia and the UK, the In the Trees product range is classic, traditional and functional – homeware that would complement a fairy tale country cottage.

And with more than 10% of company profits going to tree planting projects across the UK, every purchase is a vote for sustainability.

Matt is also the author of Community Management in the Social Enterprise available as an Amazon Kindle publication.


Starting a business takes time and a lot of effort. You need to have determination as well as flexibility to change your approach until you find what works best.