Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 222222
Loughborough University

The Marketplace

Fail Forward


Peter Bailey, Helen Ots and Marco Kotterer

Management Sciences (2014),(current) and Retail, Marketing & Management (2014)

Using events, an online platform and social media, Fail Forward encourages its audience to celebrate failure and change as important elements of development and success. By drawing on the experiences of inspirational individuals – who share their failure stories both online and as guest speakers – the public are invited to re-evaluate the value of trial and error.

The organisation held its successful inaugural event at Loughborough Students' Union in March 2014, and is now developing a series of annual UK events. Long term, they intend to inspire, educate and give their audience confidence to try a new skill, opportunity or complete change of direction both personally and professionally.