Guillaume Bodet PhD
Lecturer
Contact details
Room: JB.2.07e
Phone: +44 (0)1509 226369
Fax: +44 (0)1509 226301
Email: G.S.P.Bodet@lboro.ac.uk
Background
Dr Guillaume Bodet is a graduate of the Sport Sciences Faculty of the University of Burgundy, France. He has two post-graduate degrees, a DEA STAPS 'Sport and Performance' option marketing and a DESS 'CAAE' in Business Administration, both from the University of Burgundy. He obtained his PhD in December 2005 in the Burgundy Centre for Marketing Research (CERMAB) at the University of Burgundy. Since 2000, he taught sport management at the Sport Sciences Faculty of Dijon, and worked within the group of Socio-Psychology & Management of Sport (SPMS) at the University of Burgundy, France. Dr Bodet moved to Loughborough University in November 2006 as a lecturer in Sport & Leisure Policy and Management.
Research Interests
Dr Bodet is broadly interested in sport and leisure marketing. His current research includes customer loyalty and satisfaction in sport services organisations for both sports participation and sports events. Another key aspect of his research is investigating how new members are recruited in sport and leisure organisations. Looking specifically at the construct of social representation which allows to identify the attractive and the repulsive forces of brands.
Selected Publications
Refereed Journal Articles
Bodet, G. and Chanavat, N. (2010), “Building global football brand equity: Lessons from the Chinese market”, Asia Pacific Journal of Marketing and Logistics, 22(1), 55-66.
Bernache-Assollant, I., Laurin, R., Bouchet, P., Bodet, G., and Lacassagne, M.-F. (2010), “Refining the relationship between ingroup identification and identity management strategies in the sport context: The moderating role of gender and the mediating role of negative mood”, Group Processes & Intergroup Relations, 1-14.
Chanavat, N. and Bodet, G. (2009), "Internationalisation and sport branding strategy: A French perception of the Big Four brands", Qualitative Market Research, 12(4), 460-480.
Bodet, G. (2009), "An investigation of the influence of consumer value on service elements' contribution to satisfaction", Journal of Targeting, Measurement and Analysis for Marketing, 17(3), 205-228 .
Bodet, G. (2009), “”Give me a stadium and I will fill it”. An analysis of the marketing management of Stade Français Paris rugby club, International Journal of Sports Marketing and Sponsorship, 10(3), 252-262
Bodet, G, Meurgey, B. & Lacassagne, M.-F. (2009). Brand social representations: strategic perspective for a fitness club, International Journal of Sport Management and Marketing, 5(4), 369-383
Bodet, G. & Bernache-Assollant, I. (2009). Do fans care about hot dogs? A satisfaction analysis of French ice hockey spectators, International Journal of Sports Management and Marketing, 5 (1/2), 15-37.
Book Chapters
Bernache-Assollant, I., Bouchet, P., Bodet, G. & Kada, F. (2010),”Measuring Sport Spectators’ Coping Strategies: Preliminary Validation of the Sport Spectator Identity Management (SSIM) Scale”, in Handbook of Sports Psychology, Chang, C.H., Nova Science Publishers.
Bodet, G. (2010), “Managing Marketing”, In Managing Voluntary Sport Organisations, Robinson, L. & Palmer R. (Eds), Routledge: London, 156-176.
Bodet, G., & Meurgey, B. (2005). La représentation sociale des clubs de forme : un outil de communication ? In Bouchet P. et Sobry C. (éds), Management et marketing du sport : du local au global, Presses Universitaires du Septentrion, 125-141.
You can view a fuller publications list on the University Publications Database.
Recent Conference Presentations
Bodet, G. and Lacassagne, M.-F. (2010), Place branding through sporting events: An evaluation of the 2008 Beijing Olympics, International Federation of Scholarly Associations of Management (IFSAM) World Conference, Paris, France, 8-10 July.
Bodet, G., Bernache-Assollant, I. & Bouchet, P. (2010), Segmenting NBA’s Chinese viewers based on their searched experiences, 18th Congress of the European Association for Sport Management, Bridging Sport Management Across Europe, Prague, Czech Republic, 15-18 September.
Bodet, G. and Bernache-Assollant, I. (2009), The relationship between customer loyalty, satisfaction and team identification. An investigation into French ice-hockey spectators, 17th Congress of the European Association for Sport Management, Best practices in Sport Facility and Event Management, Amsterdam, The Netherlands, 16-19 September.
Bouchet, P., Bodet, G. and Bernache-Assollant (2009), Segmenting sport TV viewers based on consumption experience: Enhancing the Sport Event Experience Search (SEES) scale, 17th Congress of the European Association for Sport Management, Best practices in Sport Facility and Event Management, Amsterdam, The Netherlands, 16-19 September.
Bodet, G. and Lacassagne, M.-F. (2009), "Ce que les Britanniques pensent de Pékin et des Jeux Olympiques: une approche par le concept de représentation sociale"[What British people think about Beijing and the Olympics: an analysis through the concept of social representation], 13th Congrès International de l'ACAPS, Université de Lyon 1, France, 28-30 October.
Chanavat, N. and Bodet, G. (2009), La globalisation du capital-marque des clubs de football: une étude exploratoire de consommateurs chinois [Football brand equity and globalisation: an exploratory study based on Chinese consumers], 25th Congress of the French Association of Marketing, ESCP-EAP, London, 14-15 May.
Chanavat, N. and Bodet, G. (2009), “Supportérisme & globalisation des entités sportives professionnelles: comment devient-on et supporte-t-on un club étranger? [Fanship and the globalisation of professional sport organisations:how can we become fan of a foreign club?], 5th Congress of the Société de Sociologie du Sport en Langue Française (3SLF), Université of Lyon1, France, 27-29 May.
External Activities
Invited as an external expert for a PhD research proposal by the University of Worcester Business School (May 2007)
Selected Invited Conference Keynote andSpeaker Presentations
Invited lecture (September 2007) at the ESC Rouen (Business School), France. Title of the lecture: Satisfaction & Loyalty : the offer of sport services
Invited lecture (March 2008) at the Sport Sciences Faculty, University of Burgundy, France. Title: Measurement scale validation