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Leveraging Mega Sport Event Impacts by Building up Legacies?
Holger Preuss
Institute of Sport Science, Johannes Gutenberg-Universität
Mainz, Germany
This paper provides a detailed discussion on the legacy of mega
sport events. The 'concept of legacy' is defined first before the
problems of measuring and forecasting legacy are discussed. Benchmarks
and methods to measure economic growth caused by mega sport events
will be shown as not relevant to detect event legacy. Hence a bottom-up
approach is introduced, which identifies the event legacy by evaluation
of all event-related changes in the city. These changes are the
so called six 'event structures' (infrastructure, knowledge, image,
emotions, networks, culture). Many of them change the 'location
factors' in the long-term. The benefits/costs caused by a change
of the city are the legacy of an event. At the end a critical discussion
deals with the question: Is the event-strategy an efficient way
to change 'locations factors' or should scarce public resources
better be spent in alternative projects?
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