Zoe graduated with a BAcc (Hons) in Accountancy (University of Dundee) and continued to work in the field for 13 years. In 2013 she returned to study and gained an MSc Psychology (Nottingham Trent University), followed by an MSc Sport & Exercise Psychology (Sheffield Hallam University) with distinction during 2014-15. She is now undertaking a PhD at Loughborough University; based at the National Centre for Sport, Exercise and Medicine. Zoe is studying within the Physical Activity and Public Health research group and is supervised by Dr Clare Stevinson and Dr Carolyn Plateau.
Engaging the inactive in sustained physical activity: the role of mass participation charity events
Mass participation sport events have been identified as having untapped potential for public health by encouraging physical activity via charitable and social participation motives. This project investigates how to capitalize on this motivation among typically inactive participants, and concert it to long-term physical activity involvement.