School of Sport, Exercise and Health Sciences

PhD opportunities

Sinead O’Keeffe

Photo of  Sinead O’Keeffe

Sinead obtained a BA in Applied Languages from Waterford Institute of Technology (WIT) and subsequently completed a MBS in Internationalisation, also in WIT.  Sinead is currently a lecturer in Marketing in Waterford Institute of Technology and is pursuing a PhD with Loughborough University, focusing on the area of sponsorship in Formula One.

Project information
Sponsorship in Formula One Motor Racing – The Role of Image Transfer in Sponsorship Effectiveness