30 Oct 2014
Walking Works Wonders commercialisation project winner announced
As part of a RCUK funded research project, entitled Working Late, the (WHRC) developed an intervention called Walking Works Wonders, shown to be highly effective in terms of increasing peoples’ physical activity and improving their health. Funded by the Enterprise Project Group, the WHRC are now developing Walking Works Wonders as a commercial enterprise.
An important aspect of this commercialisation project will be developing a strong visual identity or logo for Walking Works Wonders. WHRC received a grant from the Loughborough University Development Trust to launch a design competition open to all Loughborough University students inviting them to submit their design ideas.
A total of 24 entries were submitted from students, 6 were shortlisted and a judging panel comprising Professor Cheryl Haslam, Professor Roger Haslam and Ricardo Twumas iselected the top 3 entries.
The winners were:
3rd place with a cash prize of £150 - Tony Elkington
2nd place with a cash prize of £250 - Pirawuth Poshyananda (Nath)
1st place with a cash prize of £500 - Emily Winkler Brown
On 22nd Oct 2014 Professor Cheryl Haslam, Director of the Work and Health Research Centre, presented the prizes.
Winner Emily will now be working with WHRC and Rock Kitchen and Harris who are building the Walking Works Wonders web site to develop and implement her design ideas.
'I started to study Graphic Communication hoping to become involved in meaningful projects like Walking Works Wonders. Therefore, I am excited my design was chosen to contribute to this project that could influence public health attitudes across the country.
'I really look forward to working with the team,' she added.
Walking Works Wonders – which is led by Professor Cheryl Haslam, Director of the Work and Health Research Centre in the School of Sport, Exercise and Health Sciences – comprises innovative health education materials to increase physical activity and reduce sedentary behaviour at work. It was piloted with more than 1,000 participants in ten workplaces across the UK and was shown to be effective in reducing BMI and sickness absence, increasing productivity and improving health and quality of working life.