School of Sport, Exercise and Health Sciences


2 May 2014

Child feeding app takes Social Impact prize at 5th Enterprise Awards

Dr Emma Haycraft and Dr Gemma Witcomb of the School of Sport, Exercise and Health Sciences, alongside Dr Claire Farrow of Aston University, received the Social Impact Award at this year's Enterprise Awards.

Now it their fifth year, and hosted on the University's Science and Enterprise Parks, the awards recognise the impact of the University's research partnerships and its game-changing graduates.  Enterprise Pro Vice Chancellor, Professor Steve Rothberg, revealed the winners which, this year, were decided by 12,500 public votes.

Haycraft, Witcomb and Farrow won the Social Impact Award for their app to help parents positively manage children's eating habits.

Specialist children's feeding researchers at Loughborough University Centre for Research into Eating Disorders and Behaviours (LUCRED) have developed a free app and website to support caregivers concerned about their children’s eating behaviours. The unique app and website help caregivers to understand why their child is “fussy” and what they can do to improve mealtimes – and establish lifelong healthy eating habits.

Based on 25 years’ research, the app explains the science behind the behaviour, allows caregivers to assess and monitor their own and the child's feeding behaviour, and provides strategies to address fussiness in a positive way. The iPhone version of the app was launched in May 2013 and has already had a significant impact, receiving five-star ratings from users and recommendations from a variety of organisations including Mumsnet and the NHS.

Films about all the nominations and photography from the Awards are available at