ESRC Advanced Media Content Analysis WorkshopDepartment of Social Sciences
The event is aimed at UK PhD students and is free of charge. There is a limited number of bursaries available to cover travelling costs for attendants. Please visit the event’s website for eligibility and details on how to apply for a place on the workshop.
The workshop’s indicative content and structure:
The morning will begin with a reflection of the origins of quantitative content analysis, its historical uses and its new challenges. We will then offer guidance on identifying and using digital repositories for the gathering of traditional media content. We will invite discussions about the implications of overdependence upon proxy data when analysing legacy media content. As a case study, we will consider the uses and limitations of Nexis. Advice will also be given on how to use Boolean operators and other techniques in keyword searches. The afternoon session will focus on the gathering of online content – e.g. websites, blogs and micro-blogs. We will introduce a range of freeware that can assist in the harvesting and storage of these materials.
The morning will start with an introduction to principles and procedures involved in measuring inter-coder reliability (and computer assisted calculation procedures). It will continue with a series of practical tasks related to the design and piloting of a coding schedule. The remainder of the day will offer guidance on computer aided data analysis using SPSS and NVIVO. Different pathways will be offered for those with basic and advanced skills in these software.