School staff
Professor Philip Stern
Professor of Marketing
- Marketing and Retailing Research Group
- Publications
- + 44 (0)1509 223297
- BE. 2.18b (Sir Richard Morris Building)
- P.Stern@lboro.ac.uk
Philip Stern is Professor of Marketing at the School of Business and Economics. He previously worked at Bangor University and Warwick University Business School. He holds a visiting Professorship at the Ehrenberg-Bass Institute at the University of South Australia.
Research
Professor Stern’s research is focussed on market segmentation, the pharmaceutical industry and the prescribing behaviour of general practitioners. Current projects are:
- research into branded versus generic pharmaceuticals
- the impact of promotion on sales
- forecasting trial of new brands
- identifying innovators
- brand decline
- industrial contracting
He has published many articles in journals including Management Science, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Marketing Letters, Long Range Planning, British Journal of Management, Omega, Journal of Brand Management, Journal of Communications Law.
He is also co-author of “Marketing Management and Strategy”
, a leading text in the area, and has contributed chapters to edited books, and has published or presented over 60 papers at conferences around the globe.
Engagement
The impact of Professor Stern’s work has been acknowledged by practitioners who have funded his research and asked for consulting advice. Further recognition has also come from the European Pharmaceutical Marketing Research Association which invited him to join its Foundation Board.
Supervision of PhD students has focussed on his specific area of expertise and he currently has two students looking at different aspects of buyer behaviour (the causality of brand decline and stochastic modelling of contracting).
Professor Stern is a member of the editorial board of the Journal of Medical Marketing, and acts as a reviewer for journals including Marketing Science, International Journal of Research in Marketing, Marketing Letters, Organisation Studies, British Journal of Management.
He has managed and contributed to numerous executive courses for companies including TNT, Barclay’s, Diaggeo, Unilever, Carlsberg-Tetley, HSBC and Severn-Trent.
Philip is an active consultant and clients have included GfK, Glaxo Smith Kline, Novartis, Lilly Industries, Napp Pharmaceuticals, Organon, Compufile, HMSL, Procter and Gamble, Midlands Electricity, IMS, Premier Farnell and the National Audit Office.
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