School staff
Professor John W. Cadogan BSc, MPhil, PhD
Professor of Marketing
Professor Cadogan has held faculty positions at Loughborough University since 2003, and has previously worked on the faculties of Swansea University (UK), the University of Wellington (New Zealand), and Aston University (UK).
Professor Cadogan is also an Honorary Professor of Marketing and Docent at Lappeenranta University of Technology (LUT), Finland.
He is Director of the Postgraduate Research Programme [Business].
Qualifications
BSc Management Science (Wales) 1992
MPhil Sales Management (Wales) 1993
PhD International Marketing Strategy (Wales) 1997
Research Focus
Main research interests are in marketing strategy, international marketing and sales. He has published on these topics in a wide range of outlets, including in the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of International Business Studies, British Journal of Management, Journal of International Marketing, Industrial Marketing Management, Journal of Marketing Management, Journal of Strategic Marketing, International Marketing Review and European Journal of Marketing, among others. He has also edited a book (Marketing Strategy), has contributed chapters to edited books, and has published or presented papers at many conferences around the globe. His research has been recognised with numerous prizes and awards from journals and professional associations.
Examples of Recent Publications
Oliveira, João S., John W. Cadogan and Anne Souchon (2012), “Level of Analysis in Export Performance Research”
International Marketing Review, Vol. 29, No. 1, pp. 114-127.
Sundqvist, Sanna, Kalevi Kyläheiko, Olli Kuivalainen, John W. Cadogan (2012), “Kirznerian and Schumpeterian Entrepreneurial-Oriented Behavior in Turbulent Export Markets”
International Marketing Review, Vol 29, No. 2, pp. 203-219.
Boso, Nathaniel, John W. Cadogan and Vicky M. Story (2012), “Complementary Effect of Entrepreneurial and Market Orientations on Export New Product Performance Under Differing Levels of Competitive Intensity and Financial Capital”,
International Business Review, Vol. 21, No. 4, pp. 667-681.
Boso, Nathaniel, John W. Cadogan and Vicky M. Story (2012), “Market Orientation and Entrepreneurial Orientation as Drivers of Product Innovation Success: A Study of Exporters from a Developing Economy”,
International Small Business Journal, forthcoming, doi:10.1177/0266242611400469.
Cadogan, John W. (2012), “International Marketing, Strategic Orientations and Business Success: Reflections on the Road Ahead”,
International Marketing Review, Vol. 29, No. 4, forthcoming.
Cadogan, John W., Sanna Sundqvist, Kaisu Puumalainen and Risto T. Salminen, “Strategic Flexibilities and Export Performance: The Moderating Roles of Export Market-Oriented Behavior and the Export Environment,”
European Journal of Marketing, forthcoming.
Cadogan, John W. and Nick Lee, “Improper Use of Endogenous Formative Variables,”
Journal of Business Research, forthcoming.
Lee, Nick and John W. Cadogan, “Problems with Formative and Higher-Order Reflective Variables”
Journal of Business Research, forthcoming.
Editorial Work
He has served as co-editor in chief of International Marketing Review since 2007, and most recently has been recognized in the Literati Network 2011 Awards for Excellence as a Leading Editor. He is also on the editorial review boards of Journal of International Business Studies, Industrial Marketing Management, International Journal of Advertising and Business Research. In addition, Professor Cadogan reviews on an ad-hoc basis for many other journals.
Service to the Academy
Professor Cadogan is committed to serving marketing’s academy in many other capacities. He reviews for three major marketing annual conferences most years: the European Marketing Academy (EMAC) conference, the Australian & New Zealand Marketing Academy (ANZMAC) conference, and the US-based Academy of Marketing Science (AMS) conference, and often reviews for UK’s Academy of Marketing (AM) conference, American Marketing Association (AMA) conferences, and the Academy of International Business (AIB) UK Chapter Conference. He also is involved in conference organization, and has chaired tracks for the AM, EMAC, ANZMAC and AMS conferences.
He is also keen to develop research talent within the marketing academic community. On this front, he was a founding co-chair of the 1st Biennial AMS Doctoral Consortium, which was held in Olso, Norway, in July 2009, and co-chaired the 2nd Biennial AMS Doctoral Consortium in Reims, France, in July 2011. Prior to this, he also co-chaired the AM Doctoral Colloquium in 2003, was a Doctoral Colloquium faculty member for the ANZMAC 2007 conference and the AM 2010 and 2011 conferences, and is a Doctoral Colloquium faculty member for the forthcoming AM 2012 conference. He was also part of the Doctoral Colloquium Assessment Team for EMAC’s 2002 and 2003 conferences.
Supervision
Professor Cadogan greatly enjoys supervising research students, and is always keen to locate exceptional candidates who wish to pursue research in the topics of international marketing strategy, market orientation or sales management. Please contact him directly, with your CV and a preliminary research proposal, if you are looking for a place under his supervision.
Professor Cadogan supervised the following successful PhD Candidates:
Nick Lee (2003): “Sales Manager Problem Resolution Styles: Measure Development and an Examination of Their Salesperson-Related Consequences”.
Current Position: Professor – Aston University, UK.
Abdul Talib Asmat Nizam (2005): “Differences in Market-Oriented Behaviour Levels Across Firms’ Domestic and Export Marketing Operations: A Study of Antecedents and Consequences”.
Current Position: Assistant Professor – Universiti Utara Malaysia, Malaysia.
Tiffany Kit Peng Lam (2007): “Antecedents and Consequences of Market Orientation: An Examination in the JV’s Relational Context”.
Current Post: Assistant Professor – University of Macau, Macau.
Gareth Smith (2009): “Political Marketing: Segmentation, Brand and Competitive Strategies in the UK”.
Current Post: Professor – Oxford Brooks University, UK.
Kemefasue Ifie (2010): “An Investigation of the Antecedents of Service Delivery and Organisational Performance: A Service Culture Perspective”.
Current Post: Lecturer – Swansea University, UK.
Nathaniel Boso (2011): “Export Entrepreneurial-Oriented Behaviour and Export Performance”
Current Post: Assistant Professor – Leeds University, UK.
Mark J. French (2011): “The Nature of the Relationship Between Market Orientation and Performance”
Current Post: Planning and Strategy Analyst – Evolve Marketing.
Engagement with Industry / Financial Support
Professor Cadogan’s academic research has received financial support or support in kind (currently totalling approximately £550,555), from the British Academy / Association of Commonwealth Universities, Toyota Marketing Europe, Overseas Trade Services Department of the Welsh Office, the Confederation of British Industry (CBI), the West Wales Exporters' Association, West Glamorgan County Council, West Wales Chamber of Commerce and Industry, Swansea Centre for Trade and Industry, Konica (Office Products), Blue Star Office Products, Dick Smith Electronics, Qantas Airways Ltd., Saatchi and Saatchi, Malaysian Ministry of Education, and the Chartered Institute of Marketing (UK). He has provided consultancy and training for many clients including Wrekin Construction, Carillion, Reuters, Computeraid Ltd., and the DVLA.
Citation Information (May 2012)
GOOGLE: h-index 18 / Total citations 1509
ISI: h-index 9 / Total citations 293
SCOPUS: h-index 10 / Total citations 365
Download or request a brochure» 
