School staff
Dr Ian Hodgkinson BSc, MSc, PhD, Loughborough University
Lecturer in Strategy
Programme Director, BSc International Business
Dr Ian R. Hodgkinson’s research interests lie primarily in the field of strategic management with a particular focus on service industries. Specific topics include strategy content; strategic resources; strategic ambidexterity; and, the strategy-performance relationship. Ian also has research interests in the field of marketing strategy, particularly with respect to market orientation and performance.
Ian’s work in this area has been published – or accepted for publication – in several respected journals, including: Journal of Marketing Management, The Service Industries Journal, Journal of Strategic Marketing, International Journal of Public Sector Management, and Public Policy and Administration. He has also presented his research in several countries (e.g., UK, USA, France, Denmark, Singapore) at international conferences such as Academy of Management (AoM), British Academy of Management (BAM), European Marketing Academy (EMAC), and Strategic Management Society (SMS).
In respect of teaching, Ian delivers material at undergraduate and postgraduate levels. His teaching interests are in strategic management in general and range from strategy formation, through strategic choice, to strategy implementation.
Journal Publications
Hodgkinson, I.R. (2012, forthcoming), “Are Generic Strategies ‘Fit for Purpose’ in a Public Service Context?”, Public Policy and Administration.
Hodgkinson, I.R., Hughes, P., & Hughes, M. (2012, forthcoming), “Absorptive Capacity and Market Orientation in Public Service Provision”, Journal of Strategic Marketing.
Hodgkinson, I.R., Hughes, P., & Hughes, M. (2012, forthcoming), “Re-examining the Deployment of Market Orientation in the Public Leisure Sector”, Journal of Marketing Management.
Hodgkinson, I.R., & Hughes, P. (2011, In Press), “The Performance Implications of Strategic Capital for Public Leisure Providers”, The Service Industries Journal.
Hodgkinson, I.R., & Hughes, P. (2011), “A Level Playing Field: Social Inclusion in Public Leisure”, International Journal of Public Sector Management25(1), pp. 48-63.
Selected Conference Contributions
Hodgkinson, I.R.,Ravishankar, M.N., & Aitken-Fischer, M. (2011), “Ambidextrous Capital in the Airline Industry”, Best Paper Proceedings of the Academy of Management Annual Meeting, San Antonio, Texas.
Hodgkinson, I.R. (2011), “Are Generic Strategies ‘Fit For Purpose’ in Public Leisure Services?”, British Academy of Management Conference, Birmingham, England.
Hodgkinson, I.R., Hughes, M., Hughes, P., & Morgan, R.E. (2010), “The Role of Absorptive Capacity in the Market Orientation-Customer Performance Relationship for Public Service Provision”, European Marketing Academy Conference, Copenhagen, Denmark.
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