Town Centres Research Interest Group - new research report
Request a copy of our new ESRC town centre research report.
This report presents the findings of an ESRC funded project investigating town centre consumer behaviour. It fills gaps in academic and practitioner knowledge by revealing for the first time, what constitutes the customer experience in a town centre.
This research provides a timely and welcome analysis of a vitally important element of town centre success – customers and their use of town centres. The research will help policy makers, investors and the government understand what customers want from town centres and why they choose to visit and spend time and money in a given location.
Tom Ironside, Director of Business and Regulation, British Retail Consortium.