School of Business and Economics


Josh Morton is a PhD candidate in the School of Business and Economics at Loughborough University, joining on a full time studentship in October 2014. He has a broad social science background, gaining an undergraduate Information Science degree from The University of Sheffield in 2012 (BSc) and a master’s degree from Loughborough University in 2014 (MSc). His doctoral research focuses on a case study based exploration of open strategy in organisations, supervised by Dr Alex Wilson and Dr Louise Cooke.

Research Interests:

Open Strategy, Information Systems, Information Management, Knowledge Management, Crowdsourcing, Open Innovation, Collective Intelligence


Research Plan:

Josh’s research seeks to gain increased understanding of how organisations are using web based collaboration platforms to increase participation and transparency in business strategy. The intention is to use a qualitative, case study research design to complete a final PhD submission made of at least 3 publishable, top journal articles and conference papers.



Dr Alex Wilson
Dr Louise Cooke


Working Thesis Title/Topic:
A case study based exploration of Open Strategy in organisations

Morton, J., Wilson, A. & Cooke, L., 2015. Collaboration and Knowledge Sharing in Open Strategy Initiatives. iFutures 2015 Proceedings: University of Sheffield, July 7, 2015 Sheffield, UK.

Morton, J., Beckford, J. & Cooke, L., 2015. A Rosetta Stone: Exploring the Potential Creation of a Tool for Translating Data Between Information Systems. (Working Journal paper).