Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171

School of Business and Economics

Postgraduate study - Business

Marketing and Management

MSc (for non-business graduates). 1 year full-time.

About the course
Course Structure
Entry Requirements
Next Steps

Our MSc in Marketing and Management programme offers a complete range of Marketing and Management modules, giving you insights into the key functions of any organisation, as well as in-depth theoretical understanding of the essential marketing elements and concepts, augmented by practical problem solving skills, which are necessary to manage the marketing function of any business, whether a small start-up or a multinational organisation.

Delivered over three 12 week blocks, students typically spend 12-15 hours per week in lectures and workshops. However, expect to invest time on preparing for lectures as well as on directed reading and group-based case study work.

Assessment is based on a combination of group work, essays, and written examinations. Gain 180 credits over the 12 months and you’ll leave Loughborough with an MSc degree and hugely improved job prospects.

Semester One

October to January introduces our core management modules:

Human Resource Management (15 credits) – the theory and practice of managing people including everything from recruitment and training to motivation and job design.
Marketing Management (15 credits) – examines how products and services are developed, priced, distributed and promoted in the global marketplace, including how to identify and satisfy your customers’ needs.
Accounting and Financial Management (15 credits) – developing technical and analytical skills in accounting and financial management, this module introduces the financial practices of business and how these influence other functional areas.
Market Research Methods (15 credits) – examines the techniques and methods used in conducting market research and in collecting and analysing market and sales data.

Semester Two

February to June builds on the core modules to develop a deeper understanding of marketing and marketing management issues.

Business Analysis (15 credits) – this module affords you the opportunity to analyse an industry and organisation within it in the context of marketing.
Marketing Strategy & Planning (15 credits) – discover the secrets behind effective strategic marketing management with a specific look at the development and implementation of marketing strategies.
International Marketing (15 credits) – explores the ‘marketing mix’ within an international organisation, with a focus on developing successful marketing strategies.

Optional Modules (choose two)

Semester Two affords you the opportunity to explore two areas in which you are particularly interested. Options include:

Summer Period

The summer semester from July to September further builds on the competencies you have learned during the course, instilling a vital understanding of marketing and business strategy.

Strategic Management (15 credits) – looking at long-term decisions made by senior managers and how these direct and influence other functions of the organisation in both public and private sectors. We’ll also cover strategy implementation and control in this module.
Marketing Analysis (30 credits) – building on Business Analysis, this module delves deeper into marketing techniques, with students designing and implementing strategic marketing plans, evaluating options and decisions and unlocking marketing strategy within a specific market.

Entry Requirements

Lower second class honours degree in non-business field from a UK university or equivalent overseas qualifications recognised by Loughborough University. The programme is not intended for those with a business studies degree.