Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

School of Business and Economics

News and events



17 Mar 2014

Email expert calls for less email disruption at work

Following on from the success of the School's first MBA masterclass last autumn, Professor Tom Jackson (Director of the Centre for Information Management) delivered the second masterclass on 22nd January, with a focus on email.

Professor Jackson’s presentation was insightful and inspired, illustrating ways of harnessing the potential of e-communication applications in order to help make you more efficient, effective, and ultimately less stressed. Inspiration came from a toy helicopter flying about the room, depicting how difficult it is to concentrate when one's attention is constantly being grabbed. 

Some of the key points raised included:

  • Productivity is decreased by the frequency of email interruptions during a day rather than the volume of emails;
  • Information overload is an increasing problem in preventing productivity (cue toy helicopter flying around the room); 
  • Changing your behaviour to review email in batches three or four times a day is a far more effective way to manage email reduce stress and improve productivity; 
  • Changing your email settings to only import new emails every 40 minutes, again decreases interruptions to the tasks you’re working on.

The masterclass proved extremely popular with those who attended and is now available for you to watch online.The masterclass proved extremely popular with those who attended, and is now available for you to watch online.

Photos from the masterclass:

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The master-class was very well received by attendees. If you missed it, the presentation is now available to watch online. Professor Jackson used a remote control helicopter to demonstrate how too much information can lead to a 'crash' in produtivity.
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The helicopter was accompanied with a simulation presentation to show just how detrimental excessive interruptions can be to concentration.

After the masterclass attendees had an opportunity to discuss the ideas of the presentation with Professor Jackson and each other.

 To contact our Publicity Team, please email Ondine Barry on o.barry@lboro.ac.uk or ring +44 (0)1509 228849.

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