13 Jan 2017
SBE graduates launch innovative start-up Subscription Street
Charlotte Slaney Smith, a Banking, Finance and Management graduate, and Amy Harris, who is a graduate of Business Management and Geography, have launched a new start-up business called Subscription Street with the help of the Glendonbrook Centre for Enterprise Development.
Amanda Berry, who helps lead the Centre, said:
Charlotte and Amy have hand-picked the best suppliers of subscription boxes and brought them all together on one website so that customers can easily shop for subscription boxes, knowing that all are of the highest quality. A subscription box is filled with curated items that are delivered to the customer's door, usually on a monthly basis, and these items can range from makeup to food and from ties to whiskey.
The two women aim to use suppliers that are typically small companies with only a handful of employees plus a lot of the products in the boxes cannot be bought from local supermarkets, offering customers a sense of exclusivity.
Before starting the company, both Charlotte and Amy had graduate jobs secured at one of the largest UK high street retailers and a banking role, respectively. However, they both decided to reject these positions to follow their 'entrepreneurial spark' and set up their own company. They contacted the Glendonbrook Centre over the summer and visited for a brainstorming/advice session.
They attended one of our business start-up workshops, which led to them running a ‘build a business in a day’ event with some returning second year SBE students who helped them with ideas for marketing and social media promotion.
Subscription Street was launched mid-December 2016 with 14 subscription boxes to choose from and an emphasis on qaulity of product and service. The boxes are designed to provide 'moments of happiness' every month to the receiver, which is a big part of Subscription Street's marketing concept.