School of Business and Economics

Discipline groups

Prof John Cadogan

Professor John Cadogan

Professor of Marketing John Cadogan's research is mainly focused on marketing strategy, international marketing and sales.

Our Research


The Group's research activities strongly reflect an international perspective. This is exemplified in ongoing projects relating to export marketing and performance measurement, international comparisons of marketing strategy and competitive positioning, international retailing, market orientation and international competitiveness, cross-cultural perceptions of product newness and consumer behaviour in international contexts. Many of these projects involve collaboration with international marketing scholars, and the Group’s national and international network is extensive. Furthermore, several colleagues work jointly or in parallel on themes relating to both marketing and retailing challenges within the context of both the financial services and automotive industries. In addition to these convergent interests, the Group’s multi-disciplinary emphasis means that members also research in topics of relevance to retailing, marketing and business competitiveness from not only marketing, but also economic perspectives.

The group has a very active, high-quality research programme. The quality of the Group’s refereed output gives a clear indication of the excellence of the research being undertaken. A substantial proportion of the Group’s output is in journals of international standing, with recent contributions to the Journal of Marketing Research, Marketing Science, Journal of the Academy of Marketing Science, Journal of International Business Studies, International Journal of Research in Marketing, Journal of Retailing, Journal of Personal Selling and Sales Management, Journal of Business Research, Journal of Service Research, European Journal of Marketing, Journal of International Marketing, Antitrust Law Journal, European Competition Law Review and International Journal of Industrial Organization. The Group also counts journal editors and a strong presence on editorial boards of significant journals.

Research is conducted in three broad areas, which are summarised below.