School of Business and Economics

Discipline groups

Prof John Cadogan

Professor John Cadogan

Head of Discipline

Marketing and Retailing Discipline Group

The Marketing and Retailing discipline group is a dynamic team of research-oriented individuals with expertise in a number of key areas within marketing and retail.

The group is extremely successful in achieving its primary aim of advancing knowledge and thinking in these disciplines through high-quality basic and applied research.

As well as an excellent output of high-quality, internationally recognised research, the group is actively involved in the School’s postgraduate research programmes. Furthermore, the group generates significant amounts of research input from a variety of academic, government and industry sources.