Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough Design School

School staff

Victoria Haines

Victoria Haines

Senior Lecturer
Head of User Centred Design Research Group

Tel +44 (0)1509 226915

Location LDS 2.15

Personal profile

Dr Victoria Haines heads the User Centred Design Research Group in the Loughborough Design School. She is a Senior Lecturer and holds a degree in Ergonomics, a Diploma in Professional Studies and a PG Certificate in Management. She is a Fellow of the Chartered Institute of Ergonomics and Human Factors, a Registered European Ergonomist and a Fellow of the Higher Education Academy.

Victoria has worked extensively on projects with commercial and industrial partners as well as other academics, focusing on user-centred design and energy. She is responsible for managing a team of around 15 human factors experts, who bring user-centred design methods and expertise to the group’s research. Her research focuses on how people interact with their environment and the products and services they use, particularly in the domestic energy field. Victoria sits on the University’s Ethics Committee, having previously been a long-standing member of the University’s Ethical Approvals (Human Participants) Sub-Committee. She is a DSE assessor, Service Teaching Co-ordinator and a member of the Athena SWAN SAT team. She also represents the University as a member of the Midlands Energy Consortium Science Group.

Professional Membership



Victoria’s research focuses on the role of user centred design in the reduction of energy demand, particularly within the UK domestic sector. Recent projects include:

Victoria also led Loughborough’s contribution to the Equipment Management and Services Aggregation Trials for the (then) Department for Trade and Industry (2002-2005) under 'The Application Homes Initiative'. These multi-partner projects researched and developed new systems to provide householders with targeted information about domestic energy use. The research aimed to identify what information people wanted (as opposed to what the technology could offer) and how it should be presented. Researchers conducted home trials with retrofitted equipment to establish the benefits and necessary design improvements.

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