Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

Loughborough Design School

School staff

Andrew May

Dr Andrew May

Research Fellow
Director of Research Degrees Programme

Tel +44 (0)1509 226906

Location LDS 2.08

Personal profile

I am a Research Fellow in the Design School and also the Director of the PhD/MPhil programme.

My background is engineering. After working at Jaguar Cars I did an MSc in Human Factors at University College London, and then a PhD at Loughborough. This focused on the concept of ‘added value’ for users of mobile location services. I am motivated by the challenge of applying and adapting scientific principles to user centred design of new technology and services. I have worked in many different domains, including automotive, construction, manufacturing, mobile (consumer and work), and emergency response.

I am responsible for the PhD and MPhil programme in the Design School and try to ensure that our students are happy while they are here, and successful in their outcomes.


My main teaching role is in relation to the PhD students. I have done a number of seminars with them, including topics such as ‘what is a PhD?’, ‘working with your supervisors’, ‘what to expect during your viva’, and ‘how to get your work published’.


My main current research activity is the REFIT project.  The aim of this project is to understand how the technologies employed in ‘smart homes’ can be used to help homeowners reduce their energy consumption.

Research which has recently been completed includes user adoption of mobile IT within the construction industry (commercial), user innovation within transport and the opportunities for wireless sensor networks within emergency response 

I am currently supervising (with colleagues) the following PhD students:

Carlos Aceves González (The application and development of inclusive service design in the context of a bus service)

Sumath Awsakulsutthi (A study of the importance of cultural factors in the user interaction with, and the design of, interactive science and technology exhibits in museums)

Kevin Mercer (Improving video consumption experiences across contexts. A user centred approach to the modelling of contextualised experience adaptation in relation to video consumption)

Stuart Cockbill (Co-Design, Decision Making and Decision Support Tools for Retrofit Smart Home Materials and Technologies)

Liliana Rodriguez (User involvement and appropriation in the development of digital services in start-up companies)

 PhD students I have helped supervise, who have recently completed are:

Luis Carlos Rubino de Oliveira (Designing and evaluating a behaviour change intervention that introduces modification of time perceptions as a solution to promote sustainable behaviours)

James Elton (A novel platform incorporating multiple forms of communication to support applications in a mobile environment)

Lucy Rackliff (Deriving and validating performance indicators for safety mobility for older road users in urban areas)

Edward Elton (Generating and translating context capability data to support the implementation of inclusive design within industry)

Chris Parker (A human factors perspective on volunteered geographic information)

Xu Sun (Using mobile personalisation to enhance the user experience at large sporting events)

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