Loughborough University
Leicestershire, UK
LE11 3TU
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Loughborough University

Loughborough Design School

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Design School transport research showcased at IET event

21 June 2012

Tracy Ross from Loughborough Design School gave an invited presentation at the IET in London on ‘The role of crowd-sourced data in transport’.   The event was attended by members of the Automotive and Road Transport Technical and Professional Network.

Social Media is a modern phenomenon, and an important part of many people’s lives, made possible by the Internet and by mobile communications.   It is also affecting the transport scene by playing a significant part in grassroots or 'bottom-up' innovation in transport.   The process of innovations of this kind show some quite novel features when compared with traditional transport innovations, particularly in how the end-user plays a part in the innovation itself.   The presentation focused on the ways in which social media can play a role in engaging with the end-user, particularly in harnessing the possibilities provided by user-generated data.   A webcast of the presentation can be found here.

The presentation drew upon two research projects in the User-Centred Design Research Group at Loughborough Design School: ‘Ideas in Transit’ and REFLECT.

The animation of the Loughborough University commute shown in the presentation was produced by Ideas in Transit project partners Ito! World and can be found here.

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