News and events
iD Cards now available for download!
27 January 2011
Due to demand for the fold-out cards produced by the Design School outstripping supply, the content for these is now available to download from our website. The cards represent 32 key design representations used during new product development.
Having identified a need to facilitate greater understanding of the language and methods used during New Product Development (NPD), especially those used by industrial designers and engineering designers, the Design Practice Research Group integrated the findings from 4 years of PhD research with 1 year of post doctoral design activity to develop a solution.
iD Cards provide a name, example, and description for the 32 key design representations used during NPD. They indicate the stages of NPD when the design representations are most commonly used and if they communicate types of design information or technical information. They are grouped into 4 categories (sketches, drawings, models and prototypes) using a generic classification that does not distinguish between techniques that are digital, non digital, or hybrid.
Following collaboration with the Industrial Designers Society of America, iD Cards are being enthusiastically received by students, educators and practitioners from around the world.