Loughborough University
Leicestershire, UK
LE11 3TU
+44 (0)1509 263171
Loughborough University

School of Electronic, Electrical and Systems Engineering


Photo of part of the Advanced Virtual Reality's research suite

The AVRRC (Advanced VR (Virtual Reality) Research Centre) undertakes research and development in advanced modelling, simulation and visualization techniques to support a wide range of application areas.

We regard modelling, simulation and visualization (M,S,V) as a continuous continuum involving abstract or mathematical representations of system behaviour or function through to complex coupled models and simulations that represent significantly complex systems where the human is an integral part of the simulation. Visualization is an integral part of the continuum because it provides the means to interact, probe and investigate the system being modelled. Our visualization research spans the field of visual analytics to high fidelity representations of the real world.

See the AVRRC website.


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Contact us

Prof Roy Kalawsky

+ 44 (0) 1509 635678

44 (0)1509 211586

General enquiries

For general enquiries, please contact Ms Sharon Want

+ 44 (0) 1509 635229